1)(SEO)Search engine optimization services
SEO is a set of practices aimed at optimizing websites, web pages, and content to rank higher in search engines like Google. It improves the appearance, positioning, and usefulness of various content types, ensuring public access and increased website traffic.
How it functions
Off-Site Optimization
Outreach and link management are key aspects of SEO beyond the site. To enhance the client’s brand and improve rankings, we create content that combines data and public relations strategies.
Site-Specific Optimization
On-site SEO involves optimizing metadata and content, including voice search. We produce material that benefits both users and search engines.
Optimization Tactics
Our tactics include planning and keyword forecasting, competitor and RAG analysis, backlink and keyword research, audience and content gap analysis, and campaign ideation.
Technical Enhancement
This includes a thorough multi-point audit, server log analysis, page speed improvements, CMS/responsive design enhancements, better indexation, HTTPS implementation, and site migrations.
2)Global affiliate marketing
How we achieve it
Globally, there is a wide variety of affiliate publishers, including content creators, remarketing specialists, cashback platforms, and discount sites. Instead of pursuing partnerships that may seem appealing but lack strategic alignment, we use our data and expertise to forge programs with publishers who are best suited to achieve our goals. This approach enhances program success by providing transparency and fostering meaningful connections with the right audiences.
How it functions
As a global affiliate marketing firm, we harness our extensive talent, database, and experience to deliver customized solutions that help organizations generate new opportunities, leads, and revenue. Our comprehensive range of affiliate marketing services includes:
Procedure Evaluation
We review past and current activities and analyze the existing publication base. Our next steps and strategies are informed by the insights gathered during this evaluation.
Program Evaluation
We identify areas where the affiliate program may underperform relative to the overall market and assess competition among shared publishers.
Program Efficiency Assessment
We use a checklist of efficiency measures to evaluate the program, focusing on areas with potential for growth and improvement.
Affiliate Marketing Strategy
Based on the criteria we establish; we collaborate with publishers to create a clear strategy that helps brands achieve their KPIs.
Brand Protection
We focus on preventing fraud, which can be more prevalent than marketers realize, and safeguarding financial interests by carefully reviewing content.
3)Digital content marketing services
How we achieve it
By utilizing consumer intent to produce content experiences that increase audience engagement and financial success, we assist companies in taking command of the conversation. We generate unique content that can be viewed on any platform the target audience uses, including social media, brand publishing, search-driven content, display, video, mobile applications, landing pages, product descriptions, blogs, microsites, and more, thanks to our access to the best content creators in the industry.
How it functions
Flexible manufacturing
From rapid and efficient copywriting to video, commerce-driven product descriptions, or publisher-quality printed editorials, we can develop any form of content at any size. We provide content that is optimized for platforms, appropriate for publishers, and appropriate for the audiences of brands.
Customer perception
We prioritize search data over user intent. This is paired with competition analysis, social media data, third-party data, and proprietary panel data. Massive scale information processing can be achieved by using in-house machine learning to reduce human costs.
Amplification that is pertinent
We use the best strategies—native advertising, programmatic video, influencer marketing, paid search, paid social, retargeting and re-messaging, etc.—to distribute and optimize content pieces where and when it counts most.
Robust assessment
We create personalized content analytics by combining meticulous tagging, analytics setup, social listening, and attribution modeling. This allows us to demonstrate the true benefits of our material.
4)Cloud
Cloud computing is increasingly popular among businesses due to its efficiency and accessibility. The ability to leverage nearly unlimited computing power, storage, platforms, and software is invaluable for companies. The IT community’s capacity to manage distributed computing, virtualization, and ubiquitous networking enables businesses to focus on other outcomes.
Data-Core leverages global capabilities to provide an integrated approach for implementing cloud solutions that address business challenges, emphasizing infrastructure capacity and scalability.
Data-Core offers a variety of Cloud Services across various industries, including:
Cloud Strategies
- Cloud Construction: Private cloud architecture and setup, virtualization, business continuity planning, and disaster recovery
- Cloud Migration Services: Data and application migration, application and platform testing
- Cloud Managed Services
- Cloud Native Application Development
Types of Clouds: Public, Private, and Hybrid
Public Cloud
A public cloud is the most common type of cloud, where data is stored on remote servers owned by a third-party provider. Major providers like Amazon, Google, and Microsoft manage the hardware, software, and infrastructure. The key difference is that anyone can use the cloud, using the same resources as other customers.
Private Cloud
A private cloud is a dedicated system for a single organization or business, with no shared resources. It can be created using our own resources or a third-party provider. Private clouds offer improved flexibility, security, and customization, as resources are not shared.
Hybrid Cloud
Hybrid cloud models combine public and private clouds for computing tasks, storing sensitive data on private or on-site servers, offering the best of both worlds for businesses.